About Us

30 Years in Catering. Now Working for You.

Cash Catering Consultancy was founded by an award-winning chef and multi-site catering manager with 30 years across large events, contract catering, fine dining, and restaurant operations.

Alan Cash, Founder & Lead Consultant

Alan Cash

Founder & Lead Consultant

Alan Cash has spent 30 years at the heart of the catering industry — 20 of them as an award-winning chef, and a decade managing multi-site catering operations at the highest level.

That career has spanned the full breadth of the industry — large-scale events catering for thousands, contract catering across corporate and public sector sites, fine dining functions demanding the highest culinary standards, and restaurant operations where consistency and speed are everything.

He founded Cash Catering Consultancy to share that hard-won expertise with catering business owners who want to grow — bringing three decades of real, varied industry experience to every engagement.

Credentials & Experience

  • 30 years in the catering industry
  • Award-winning chef with 20 years in professional kitchens
  • 10 years as a multi-site catering manager
  • Experience across large events, contract catering, fine dining and restaurants
  • Trusted by catering businesses across the UK

What drives us

Our Principles

Practical over theoretical

Every recommendation we make is grounded in real-world catering experience. We don't deal in abstract frameworks — we deal in what actually works.

Honest over comfortable

We'll tell you what your business needs to hear, not what you want to hear. That honesty is what drives real, lasting change.

Results over reports

We measure our success by the results our clients achieve — not by the length of our reports or the complexity of our slide decks.

Partnership over prescription

We work alongside you, not above you. Your business, your team, your goals — we're here to support and amplify, not to take over.

Our story

How We Got Here

  1. 1996

    Started as a chef

    Alan began his career in professional kitchens, developing his craft across restaurant, fine dining, and large-scale event catering.

  2. 2006

    Award-winning recognition

    After a decade across events, contract catering, and fine dining functions, Alan earned industry recognition for culinary excellence — cementing his reputation as one of the best in his field.

  3. 2016

    Moved into multi-site management

    Transitioned from the kitchen to senior management, overseeing multiple catering sites and building the operational expertise that defines the consultancy today.

  4. 2021

    Scaled operations across sites

    Led the growth and standardisation of multi-site catering operations, developing the systems, processes, and team structures needed to deliver quality at scale.

  5. 2026

    Founded Cash Catering Consultancy

    Drawing on 30 years across every corner of the industry, Alan launched Cash Catering Consultancy to help other catering business owners achieve the same level of operational excellence and growth.

Ready to Work Together?

Book a free 30-minute discovery call and let's talk about what your business needs.